Pro vs. Amateur: Unlocking Sales Motivation and Personal Excellence

In this episode of the Grow Fast podcast, host Mark Shriner sits down with sales expert Bill Caskey to explore critical dynamics of motivation and professional excellence. Key questions discussed include:

• How do internally motivated people differ from those needing external motivation?

• What truly works to motivate salespeople?

• How can professionals increase confidence for difficult conversations?

The conversation navigates through essential topics like the importance of clarity over raw motivation, with specific insights such as:

• The difference between professional and amateur performance

• Understanding evolving buyer behavior

• Establishing high personal standards in professional development

• Crafting messages from the customer's perspective

Beyond tactical advice, the episode offers a philosophical exploration of personal growth, with Caskey sharing his own motivational journey as a 69-year-old business coach. Listeners will gain valuable perspectives on:

• Setting meaningful professional standards

• Communicating with genuine intent

• Creating real value for customers

• Adapting to changing market dynamics

Practical takeaways include strategies for improving sales approaches, understanding customer economics, and developing a more empathetic, intentional professional mindset, making this episode a must-listen for anyone seeking to elevate their performance and professional approach.

To Download a Free Copy of Bill Caskey's 12 Bold Moves audio book, please visit: 12boldmoves.com/audiobook

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