In the latest episode of the Grow Fast Podcast, Victor Antonio, Sales Trainer & Motivation Keynote Speaker of the Sellinger Group, discussed modern sales strategies, focusing on how AI and digital tools are transforming the sales process. He emphasized the importance of balancing technology with human interaction, especially in building trust and understanding the customer’s needs.
Main Topics:
1. The evolving role of AI and digital tools in sales
2. Salespeople spending only a third of their time on actual sales activities
3. Importance of building trust through subject matter expertise
4. Shift from traditional sales tactics to approaches for more informed buyers
5. Role of AI in simplifying commodity sales
6. Significance of understanding the customer’s buying journey
6. Impact of social media and AI on sales engagement
7. Caution against over-reliance on digital tools like LinkedIn
8. AI replacing simpler sales roles, but complex sales still needing human interaction
9. Practical sales techniques for adapting to a digital marketplace
Sellinger Group
http://www.sellingergroup.com/
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