Dustin Mathews joins Dave Dubeau to pull back the curtain on how he and his team help experts and coaches grow their businesses through high-converting live events. From his early days with Speaking Empire to his current work behind the scenes at Media Optimizers, Dustin shares how the event marketing game has evolved—and what still works like magic today.
Discover the step-by-step strategy behind low-cost or free preview events, how they feed into higher-ticket workshops, and ultimately convert into premium offers worth $15K–$50K. Dustin even gives examples from celebrity-driven events like the Aspire Tour, and how smaller markets can sometimes outperform big cities.
Whether you’re new to the event scene or ready to scale your live event machine, Dustin delivers practical, actionable advice on:
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How to design an event model that converts
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What platforms and marketing strategies are working right now
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Why messaging is more important than ever in the age of AI
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The power of starting small and testing before going big
Dustin Mathews's website: https://themediaoptimizers.com/live-events
---------------------------------------- Be A Guest: Are you a High Ticket Coach, Consultant or Advisor with insights to share? Apply to be a guest at https://highticketsuccesspodcast.com/guest and share your expertise with a wide audience eager to learn about you.
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