When it comes to selling anything, words matter. But in today’s world of AI-generated copy, a lot of what we see is bland, boring, and forgettable. In this episode of The High Ticket Success Podcast, Dave Dubeau sits down with legendary copywriter David Deutsch to explore how coaches, consultants, and advisors can transform generic “AI pablum” into persuasive copy that actually sells.
David shares his journey from starting out at Ogilvy & Mather to becoming one of the most sought-after direct response copywriters in the world. He reveals why AI has created more opportunity—not less—for great copywriters, and how business owners can stand out by weaving real stories, emotions, and imperfections into their marketing.
You’ll discover:
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Why AI creates copy that sounds “right” but often feels lifeless
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The secret to making your marketing resonate with personality and humanity
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How to use simple storytelling to turn facts into persuasion
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Tips for coaches and consultants who struggle with writing but still want to connect deeply with their audience
----------------------------------------- Be A Guest: Are you a High Ticket Coach, Consultant or Advisor with insights to share? Apply to be a guest at https://highticketsuccesspodcast.com/guest and share your expertise with a wide audience eager to learn about you.
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