Everyone in the home service industry is told to follow the 70/30 rule — 70% installs, 30% service. But what if that rule is broken… and it's holding your business back?
At billyGO, we’ve flipped the model — and the results speak for themselves.
150+ referrals in one month (100% free)
Over 70% of repeat customers on memberships
Marketing costs slashed while revenue grows
Service-first systems with 60–70% gross margins
We’re breaking the old rules — and our business is thriving because of it. If you’re still chasing installs and paying $375+ per lead, this episode will challenge everything you think you know about growth in the HVAC and plumbing industry.
💥 What You’ll Learn: Why the 70/30 install/service rule is outdated
How to build a referral engine that scales
The difference between a “maintenance plan” and a true membership
How to shift from selling to educating — and build trust
The real numbers behind billyGO’s strategy
Ditch the outdated tactics. Copy what actually works. Your business will thank you.
#ServiceShift #billyGO #ItsAboutYourTime #HVACMarketing #PlumbingBusiness #HomeServices #JustGottaKnowBillyGo
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