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June 16, 2025 34 mins

In this episode of The HR Connection, we unpack why company culture is a retention superpower—especially in small employers where every relationship, interaction, and habit is amplified. Host Sabrina Baker shares her candid take on what culture really means (hint: it’s not snacks or slogans) and how to start curating it intentionally, even when your HR budget is tight.

You’ll learn:

  • Why culture is a stickiness factor—and how it drives loyalty
  • What strong culture actually looks like in a small business
  • How poor leadership modeling will derail even the best values
  • Why recognition, gratitude, and celebration matter more than perks
  • The key role of core values—and how to tie them to behaviors
  • How to audit your culture using feedback loops like pulse surveys
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