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June 9, 2025 53 mins

Think you can’t compete with the Googles and Amazons of the world? Think again.

In this episode of The HR Connection, host Sabrina Baker debunks the myth that small employers can't win the war for talent. If you're working with limited resources (or no HR budget at all), this episode is for you.

We’ll talk about:

  • The real value candidates look for beyond pay and benefits
  • Why learning opportunities and purpose-driven work are game changers
  • How flexibility and decision-making influence can set your company apart
  • Low- to no-cost perks that actually boost attraction and retention
  • How to translate your employee value proposition into job ads, websites, and interview conversations
  • Why employer branding matters—even when you’re under 50 employees
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