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November 10, 2025 10 mins

If your small business growth has hit a ceiling, it might not be your marketing or sales strategy, it might be your people.

In this episode, Sabrina Baker reframes company culture, not as a “nice to have,” but as the foundation of small business growth. She breaks down the three pillars of a thriving employee experience, Connection, Consistency, and Care, and explains how cracks in any of them create ripple effects that hurt performance, productivity, and profit.

Whether you’re leading HR or running the business, you’ll walk away knowing exactly where to look when growth stalls, and how to design employee experiences that drive it forward.

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