🔥 How did Hyundai secure the right Bay Area site in one of the tightest CRE markets in years?
Spoiler: It took more than touring buildings. It took a data-driven site selection model, drive-time analytics, workforce analysis, and… a rare dual-agency scenario handled with precision and transparency.
This case shows where commercial real estate is headed:
➡️ proprietary data
➡️ human strategy
➡️ ethical negotiation
➡️ trust
The result?
✔ Hyundai found the right location
✔ The landlord landed a world-class tenant
✔ Both parties accelerated decisions and reduced risk
Want to go deeper into the methodology, decision framework, and negotiation process behind this deal?
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To read it as a 1-min short intro blog: https://theivygroup.com/our-case-studies/data-driven-site-selection-hyundai-fremont-technology-center-dual-agent-tim-vi-tran/
To watch it as a 2-min short intro video: https://youtu.be/BCRKJx9RhR0
To listen as a 2-min podcast: https://theivygroup.com/our-podcast/site-selection-data-driven-hyundai-fremont-technology-center-dual-agent-tim-vi-tran/
🎥📄 Access the full article + companion video (small fee): https://theivygroup.com/course-category/property-site-selection/
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