Drummer. Artist. Disruptor. Advocate. How Richard Burgess & A2IM Empower Independent Music

In this episode of The Kick & Snare Podcast, host Michael Nevins talks with Richard James Burgess, President & CEO of A2IM (American Association of Independent Music). They explore what defines “independent,” how A2IM supports its member labels, the challenges of streaming payouts, the battle for fair compensation from platforms like TikTok, and what’s next for music and AI. Richard also shares stories and insights from his varied music career as a drummer, signed artist, producer, artist manager, label exec, and his current role at A2IM. 

Fun facts: Richard coined the term “EDM” (Electronic Dance Music), produced Spandau Ballet, and was an innovator and early adopter in music tech, He contributed to the development of the the first Simmons electronic drum kits and championed the The Fairlight CMI, a ground breaking digital synthesizer, music sampler, and digital audio workstation, This episode is an essential listen for anyone passionate about independent music, digital rights, music tech, and innovation in the music industry.

🌐 Learn more about A2IM: https://a2im.org/

00:00 - Intro: Meet Richard Burgess 01:16 - Discussion Outline and Topics 03:12 - Understanding A2IM and A Definition of “Independent” in Music 05:27 - History and Mission of A2IM and Digital Disruption 11:01 - Indies vs Majors: A Complicated Relationship 13:25 - Misconceptions About Independent Labels 14:31 - The Critical Role of Independent Labels in Music Innovation 17:05 - Support and Advocacy for Independent Labels and Artists 20:51 - Challenges and Opportunities in the Digital Music Landscape 25:08 - The Impact of AI on Independent Music 27:45 - Supporting Artist Well-Being Through A2IM Programs 30:48 - Health Insurance for Artists 34:10 - Reflecting on a Decade at A2IM 38:34 - Transitioning Leadership at A2IM 41:55 - A Journey Through Music: From Drummer to Producer 43:38 - From Drummer to Studio Musician 44:40 - From Drummer for Hire to Signed Artist 46:29 - Transition to Producing, Including Producing Spandau Ballet 47:06 - Coining The Terms “EDM” and “New Romantic Movement” 48:24 - Why Drummers Are Often Great Producers 49:52 - The Move To Artist Management, Smithsonian Folkways, And How Lead Belly Played A Role 50:53 - Getting Involved With A2IM 51:20 - Studying at Berklee with Alan Dawson 53:45 - Advice for Artists & Labels: Finding Your Audience