In this second episode of our Music Technology UK Member Spotlight Series, Michael Nevins speaks with Hazel Savage, CEO of Syntho and a music tech pioneer whose journey spans founding the AI startup Musio (later acquired by SoundCloud). Hazel discusses working across global music companies and now leading one of the UK’s most exciting startups. Hazel opens up about her fast-track return from “retirement,” what makes Syntho different in a world flooded with online music education, and how community insights drive product innovation. They explore themes of gender equity in tech, IP in the age of AI, what makes a startup fundable, and the role of organizations like Music Technology UK in elevating early-stage companies. Whether you're into music, startups, or the business of innovation, this one’s packed with sharp insights and fun stories.
00:00 - Introduction to Hazel Savage and Syntho
01:50 - Hazel’s Role at Syntho and Rapid Return from Retirement
06:13 - Community Engagement and User Feedback at Syntho
09:16 - Lessons Learned About Demonstrating Value
13:56 - Trust And The Importance of The People Behind The Tech
14:43 - The Challenges of IP in Music Tech
15:57 - The Widening Attitude Gap: Tech vs IP
17:38 - What Sets Syntho Apart in the Market
19:28 - Syntho’s Unique Value Proposition in a Crowded Market
20:41 - Production Value Matters - Does It Scream Professional?
23:37 - Hazel’s Squiggly Career Path in Music & Music Tech
25:22 - Getting Her Start At HMV
25:51 - Early Days At Shazam & Learning to Love Working In Tech
27:39 - Headehunted Out By Universal Music
28:39 - The Importance of Executive Sponsorship to Support Innovation
32:01 - On Being The Only Woman In The Room
35:06 - Music Tech UK and Building Industry Community
38:14 - Startup Investment Challenges in the UK
41:00 - Conclusion and Final Thoughts
🎙️ Subscribe for more candid convos with leaders shaping the future of music and media.
📌 Learn more about Hazel: https://www.linkedin.com/in/hazelsavage/
📌 Learn more about Syntho: https://www.synthohub.com
Stay tuned for follow-up conversations with more leaders from a variety of MTUK's membership.
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