A New Light on Bias: A Father’s Journey Beyond Prejudice with Rick Patterson

In this eye-opening conversation, Rick — a strategic market and product manager for a global chemical firm, cattle rancher, and author — explores how bias, shame, and misplaced pride shape not only society but our own personal struggles. With deep empathy and grounded wisdom, Rick shares how confronting prejudice isn’t just about justice for others — it’s about freedom for ourselves. Drawing from his books “Shame Unmasked: Disarming the Hidden Driver Behind Our Destructive Decisions” and his forthcoming “The Meek Shall Inherit the Earth: Reimagining What It Means to Be Great (Again)”, Rick invites us to rethink greatness, humility, and what it truly means to live a well-lived life.

💡 Key Takeaways: 1️⃣ Bias and prejudice aren’t just hurting them — they’re hurting you.

                               2️⃣ Empathy and humility are the true engines of a meaningful, well-lived life.

Rick also discusses his groundbreaking training, “DEI for the White Guy,” designed to help white audiences understand systemic bias through honesty, compassion, and humility — not shame or blame. 

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