In this fast-paced and practical episode of The Knowing Conversations, Christene Marie welcomes marketing strategist, agency owner, and perpetual problem-solver Lauren Petrullo to talk about the systems and strategies that help businesses thrive during their busiest seasons.
As founder of Mongoose Media and co-host of the Perpetual Traffic podcast, Lauren has helped brands scale from six to seven figures in ad spend, and she’s known for her ability to combine data-driven paid media strategy with operational excellence.
In this conversation, you’ll discover:
- Why Black Friday planning starts in July (and how to leverage summer testing for Q4 success)
- The biggest mistakes brands make with their email lists—and how to avoid them
- Lauren’s “proof of life” system to keep subscribers engaged and protect your deliverability
- The project management framework (ClickUp + automations) that keeps her growing team and clients on track
- How AI and automations can remove friction, increase accountability, and scale capacity without burning out your team
This episode is full of actionable insights for entrepreneurs, agency owners, and anyone ready to build smarter systems for growth.
📣 Stay Connected to The Knowing Show
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🔗 Connect with Lauren Petrullo:Agency: Mongoose Media: https://mongoosemedia.us/ Perpetual Traffic Podcast: https://perpetualtraffic.com/ Instagram: https://www.instagram.com/laurenepetrullo/?hl=en
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