15 - From Raving Fans to a Business That Runs Without You: Lessons from the Trades with Gregg Boomer

In this episode of The Craft & Calling Podcast, Christene Marie sits down with entrepreneur and former home services business owner Gregg Boomer to talk about building a business customers rave about—and that doesn’t depend on you to survive.

Gregg recently exited his decorative concrete coatings company after 11 years, and he shares the lessons he’s learned about customer experience, leadership, systems, and designing a business around your life—not the other way around.

You’ll hear:

• Why Gregg believes in creating raving fans instead of satisfied customers

• How small, intentional touches (like handwritten cards and custom gifts) create lifelong advocates

• Practical ways to blend automation with a human touch in the customer journey

• The key systems that allowed Gregg to step back—and eventually exit—without the business falling apart

• Why knowing your values and what you truly want matters more than following industry trends or chasing competitors

• How to make sure your business fits your life, not the other way around

Whether you’re in the trades, running a service-based business, or simply want to elevate your customer relationships, Gregg’s insights will inspire you to lead with care, build with intention, and create a business that lasts.

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