In this powerful episode of The Craft & Calling Podcast, Christene Marie sits down with tradesman-turned-entrepreneur Seth Wixtrom to explore what it really means to build a business—and a life—with both grit and intentionality.
Raised in the trades by a general contractor father, Seth shares how his early exposure to hands-on work shaped not only his mindset but his deep appreciation for self-directed education, problem-solving under pressure, and character-building through discomfort. Now, as a business consultant and systems expert, he helps other home service business owners grow with integrity and long-term vision.
You’ll learn:
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Why Seth believes “creativity loves constraints”
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How blue-collar work builds the character today’s world is desperate for
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Why “being the system” kills scalability, and how to exit without losing your legacy
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How Go High Level and automation can support your customer experience, not replace it
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Ways to intentionally raise the next generation with resilience and purpose
Seth and Christene dive deep into values, AI, fatherhood, systems-building, and the future of work—offering practical insights for entrepreneurs in the trades and beyond.
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