Episode Summary:
In this episode, business development expert Steve Fretzin discusses practical strategies for attorneys to master networking and convert relationships into sustainable growth. He explores common networking mistakes, preparation techniques, and the importance of building authentic, long-term connections. Fretzin also shares actionable tips for introverted lawyers and highlights how social media and traditional networking intersect to expand professional influence.
Timestamps & Topics Covered:
00:01:00 – Why networking feels uncomfortable for many lawyers 00:03:00 – Traits of effective networkers 00:05:00 – Social media as a networking tool 00:06:30 – Common networking mistakes 00:10:00 – Preparation strategies for networking events 00:11:30 – Prioritizing connections: the TALENT framework 00:14:00 – Building genuine rapport 00:15:00 – Networking strategies for introverted lawyers 00:18:30 – Mindset shift for networking success
About the Show:Be That Lawyer: Coach’s Corner with Steve Fretzin is the podcast where top attorneys come to learn how to grow thriving, self-sustaining practices without the burnout, bravado, or BS. Hosted by business development coach Steve Fretzin, each episode delivers practical strategies and mindset shifts to help lawyers build authentic relationships, win business ethically, and take control of their careers.
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