In this episode of Blueprint to Billions, HUD attorney and multifamily housing strategist Terry Bruner shares why credibility—not just strong financials—determines whether a HUD deal succeeds. Drawing on years of experience guiding developers, nonprofits, and investors through complex transactions, Terry explains how authenticity, responsiveness, and transparent communication shape government approvals.
From avoiding credibility pitfalls to building trust with HUD reviewers, Terry offers strategies that every developer, attorney, or investor should know before engaging in multifamily housing deals.
Key Timestamps00:02:15 – The role of credibility in HUD approvals 00:05:00 – Early credibility killers developers often overlook 00:07:30 – Red flags HUD reviewers spot before financials are reviewed 00:10:15 – Why every deal needs a “warm body” behind the fund 00:12:45 – How undercommunication slows down TPAs and transactions 00:15:10 – Why candor and transparency matter at every stage 00:18:30 – A credibility move for clients without long track records 00:20:00 – The Niche Practice: Building a law career through specialization
About the Show
Blueprint to Billions is a podcast for real estate professionals, investors, and changemakers who want to master the strategy behind HUD-backed multifamily housing deals. Hosted by attorney and multifamily housing strategist Terry Bruner, the show pulls back the curtain on what really drives successful affordable housing development, from navigating red tape and relational capital to building generational wealth through TPA investments. Each episode blends legal insight, policy knowledge, and practical advice to help listeners scale projects with purpose, profit, and community impact in mind.
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