Episode Summary:
In this episode of "Circle of Trust," law firm CMO Keith Dyer delves into why law firms experience plateaus in growth and what to do about it. Keith outlines the internal and external factors that lead to stagnation, shares diagnostic tools to identify bottlenecks, and offers actionable strategies for scaling past $3M and beyond. From digital presence to intake process management, this conversation is essential for law firm leaders serious about sustainable, scalable growth.
Key Timestamps: 00:01 – Show Introduction 00:22 – Guest Introduction 00:53 – Early Warning Signs of Stalled Growth 01:25 – Common Causes of Growth Plateaus 03:10 – Marketing Systems vs. Internal Capacity 04:06 – How to Diagnose the Source of the Slowdown 05:08 – Importance of the Intake Process 06:15 – Internal Audits and Conversion Chain Management 07:15 – Leadership Accountability and Business Education 08:11 – Mistaking Activity for Progress 09:13 – Shiny Object Syndrome in Law Firm Marketing 10:21 – Navigating Modern Tools and AI Solutions 10:26 – Success Story: Growing from $3M to $10M+ 13:07 – Prioritizing What to Fix First 14:29 – What “Digital Presence” Really Means by Practice Area 15:56 – Quick Checkpoint for Stagnant Firms 17:12 – Evaluating Vendor and System Performance 17:31 – Outro and How to Connect with Keith
About the Show: "Circle of Trust" brings together law firm leaders and marketing experts to explore what it really takes to scale a practice predictably and profitably. This show unpacks the strategies and systems that create sustainable growth in modern law firms.
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