The Lida Citroën Podcast

Many of the most skilled and capable professionals in the workforce today are military veterans — yet too many find themselves underemployed after transition. Not because they lack talent, but because there is a communication gap between how veterans describe their experience and how hiring managers interpret it.

In this powerful and practical conversation, Tricia Kim, Transition Assistance Program Manager at the United States Air ...

Are you struggling to talk about yourself without cringing?

In this episode of The Lida Citroën Podcast, Lida explores why self-promotion feels uncomfortable for so many professionals — and how to do it authentically. 

Learn how to confidently communicate your value and build lasting influence through narrative, presence, and intentional visibility.

You’ll discover how to:

• Reframe self-promotion 

• Share your story with clari...

In this episode, Lida Citroën and master storyteller Param Venkat dive even deeper into the art and strategy of business storytelling. Discover how to turn data and complex information into compelling stories that connect, inspire, and influence. From origin and failure stories to value and vulnerability storytelling, Lida and Param share actionable insights to help leaders communicate authentically and make their message memorable...

"Stories are the shortest distance between two people." In this episode of The Lida Citroën Podcast, storytelling expert Param Venkat joins me to deliver a masterclass in business storytelling: the practical, research-backed techniques leaders need to influence, inspire, and get results.

You’ll discover

• How to wrap data in a story, so facts persuade instead of repel.

• The three-part structure that makes a message land succes...

How do you know if people truly trust you?

Learn how to:

Agile leadership is no longer optional; it’s the key to thriving in today’s fast-changing world.

In this powerful conversation with my special guest, Whitney Hake, we pull back the curtain on how to master executive presence, leave a lasting positive impression in every interaction, and make the pivotal shift from doer to leader. From leasing iconic office towers across Denver to guiding a high-performing team through turbulent markets, Whitney reveals the proven strategies that keep her credible, composed, and influential, no...

Are you showing up the way you want to be seen, or just hoping people “get” who you are?

Your reputation has the power to open doors!

In this episode of The Lida Citroën Podcast, we’re diving deep into two of the most critical ideas in personal branding and influence building:

The Perception Gap — the disconnect between how you're currently perceived and how you want to be known.

Credibility — how to earn trust, stand out in a ...

In this powerful kickoff episode, Lida sets the stage for what’s ahead: authentic conversations, practical insights, and bold strategies to help you lead with purpose, grow your influence, and build a meaningful legacy.

Across her global work with professionals and leaders, Lida has noticed a shift—people are tired of playing small. They want to be seen, heard, and valued. In this episode, she explores how personal branding, inf...