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July 3, 2025 41 mins

In this episode, Nick Olsen interviews Anthony Nitsos, a seasoned expert in the SaaS industry and fractional CFO. They discuss the unique financial metrics that are critical for SaaS companies, the role of a CFO in preparing for M&A, and the importance of due diligence. Anthony shares real-world examples of challenges faced during M&A transactions and emphasizes the need for accurate financial reporting and customer retention strategies. The conversation also touches on industry trends, valuation considerations, and the significance of HR practices in the M&A process.

Takeaways

  • SaaS companies must focus on key financial metrics like ARR and gross margin.
  • The role of a CFO is crucial in M&A preparation and due diligence.
  • Understanding customer retention and logo churn is vital for SaaS success.
  • M&A preparation should start as early as possible in the business lifecycle.
  • Hidden liabilities can derail M&A transactions; transparency is key.
  • HR practices can significantly impact the perception of a company during M&A.
  • SaaS-specific KPIs are essential for evaluating company health and valuation.
  • The hybrid revenue model is gaining traction in the SaaS industry.
  • Valuation multiples have recovered but vary based on revenue types.

Chapters

00:00 Introduction to SaaS and M&A Expertise

02:48 Key Financial Metrics for SaaS Companies

07:31 The Role of a CFO in M&A Preparation

11:53 Real-World Examples of M&A Challenges

15:44 Lifecycle Stages of SaaS Companies

17:05 Common Red Flags in SaaS Transactions

20:36 The Importance of HR in M&A

23:16 SaaS-Specific KPIs for Success

25:23 Bridging the Gap Between Advisors and SaaS Experts

27:58 Trends in the SaaS Industry

30:21 Valuation Trends and Buyer Considerations

33:35 Geographic Trends in SaaS M&A

34:19 Key Takeaways for M&A Advisors

Keywords:

SaaS, M&A, financial metrics, CFO role, due diligence, customer retention, valuation trends, hybrid revenue model, AI in SaaS, transaction red flags

About the show:

The M&A Mastermind Podcast is your go-to source for the latest industry trends and strategies to level up your M&A practice.

The show features thought leaders who specialize in the lower middle market space and share their experiences and expertise across key areas of execution, such as: market analysis, lead generation, deal management, strategic partnerships, buyer access and much more.

With host Nick Olsen, each episode's "mastermind" will share ways in which they have found success in navigating the M&A industry to best support the small-to-medium sized private business owners they focus on serving.

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