Building a personal brand :Authenticity and vulnrability in sales

building a personal brand starts with authenticity. in a world where social media can sometimes make everything seem perfect the truth is its the stories of struggle and growth that often resonate most deeply . people connect with realness with the moments that show who you are beneath the surface. vulnerability its often seen as a weakness but in truth its one of the most powerful tools you have when building a brand why because vulnerability allows people to connect with the real you.