Jay Hunter, CRO at MaryRuth Organics, breaks down how they’ve scaled to over $500M/year in supplements, how their TikTok Shop strategy feeds Amazon sales through halo effects, and why most brands get everything wrong about influencer marketing and channel diversification. This is a masterclass in real-time execution.
You'll learn:
- The $35M Amazon boost from TikTok Shop
- Why they target complementary, not competitive products
- How J’s team reaches out to 3,000 creators daily using AI
- How MaryRuth became the top supplement brand on Amazon
- What not to do with retail expansion
- Unconventional ad platforms like AppLovin & AI UGC tools
💬 Plus: Jay shares his personal brand strategy, the future of live selling, and how to win using scrappiness + smart systems.
This is a deep dive for eCom founders, TikTok Shop sellers, and 7–9 figure Amazon brands looking to scale intelligently with AI, community, and content.
00:00 $70M TikTok Halo Effect?
03:31 Who Is Jay Hunter? 07:16 What Drives
$500M Brands
11:33 How They Innovate Fast
16:12 Stealing Attention with Strategy
20:02 Retail Isn’t Dead, Unless...
23:56 Their Secret Sauce Revealed
27:39 Roblox? Yep, They’re There
31:54 3,000 TikTok Creators a Day
36:05 How AI Generates Viral Ads
44:07 Why Bilingual Content Wins
47:41 TikTok vs YouTube: Who Wins?
52:10 LinkedIn: Underrated Growth Weapon
55:45 How Top Brands Get Targeted
59:26 The Best “Start Now” Advice
01:02:43 Final Misfits Takeaways
This episode is brought to you by:
- Sellerboard: https://sellerboard.com/misfits
- House of AMZ: Elevate your brand today at https://www.amazonseo.com/
- 8fig: Get 25% off 8fig off at https://8fig.co
- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/
- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits
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