Forbes Riley’s Pitch Formula That Made $2.5 Billion in Sales

What if you could turn anything into a must-have product... Just by how you pitch it? In this episode of Marketing Misfits, we’re joined by the legendary Forbes Riley, the Queen of Pitch herself, who’s sold over $2.5 billion in products through infomercials, live TV, and now, social commerce. Forbes breaks down the psychology of effective selling, the power of storytelling, and why people never buy based on need, they buy because they want. Whether you're an Amazon seller, TikTok Shop creator, or SaaS founder, this episode will reframe how you think about persuasion, pitching, and product-market fit.

💥 You’ll learn:

- Why describing your product is the wrong way to pitch

- The secret to creating emotional buy-in within seconds

- Her three-yes pitch rule that converts viewers into buyers

- The difference between features vs. benefits—and why most sellers mess this up

- How her daughter turned down $100K and helped scale a funnel to $1M+

- The rise and fall of infomercials—and how to apply those lessons to TikTok Shop & Amazon Live

Why authenticity is the most powerful sales tool in 2024? This is one of the most story-driven, tactical, and motivational episodes of the year. Stick around to hear Forbes’ wildest moments, the invention that changed her life, and how a painful low point led to a multimillion-dollar fitness empire.

This episode is brought to you by:

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

00:00 –  Intro

04:20 – Forbes’ Horror Film Debut

08:58 – Why She’s the Misfit Queen

12:49 – Winning Miss New York

17:21 – Daughter’s Viral Business Win

21:33 – Forbes Predicts Entrepreneur Future

25:55 – The Perfect Pitch Formula

29:43 – Mastering Digital Marketing Influence

34:01 – Merging Fitness with Business

38:29 – Human Nature & Sales Psychology

42:39 – Speaking to Millions on Stage

46:40 – The Viral Treadmill Story

51:29 – Selling Fitness Products at Scale

56:32 – International Debut: What Happened?

01:00:41 – Gymshark’s Surprising Backstory

01:10:10 – Free Tools via Forbes.com

Hosted by Ausha. See ausha.co/privacy-policy for more information.