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July 1, 2025 63 mins

Unlocking Digital Marketing Mastery: From Metrics to AI-Driven Growth! Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/


Are your marketing efforts truly effective, or are you just chasing vanity metrics? Join Norm and Kevin on this episode of the Marketing Misfits as they dive deep with Google Ads expert John Moran to demystify digital advertising, expose platform hidden agendas, and reveal the real strategies for scaling your business in an ever-evolving landscape. This episode is a must-listen for anyone in e-commerce or digital marketing looking to move beyond surface-level analytics and truly understand their customer acquisition, refine attribution strategies, and prepare for the seismic shift towards AI in advertising!


⏰ Timestamps:

00:00 - The Truth About Scaling

00:43 - Escape from the Metrics Maze

04:13 - How Masterminds Shape Success

08:09 - Unmasking the Google Ads Maestro

09:08 - From Jack-of-All-Trades to Niche Dominance

16:49 - Beyond ROAS: Navigating True Performance & Profit Margins

19:32 - Propel Your Product Launches

20:40 - Demystifying Platform Algorithms

25:31 - The Evolving Customer Journey: More Touchpoints, Deeper Insights

33:54 - Actionable Metrics

36:58 - The LTV Divide: Channel Differences and Customer Value

42:06 - Influence Your Way to Amazon Success

46:09 - Understanding Your Customer Acquisition Ceiling

52:50 - Human Element vs. Data

57:17 - AI's Impact: The Future of Content and Creative in Advertising

01:01:07 - The Misfit Connection: Who's Next?


This episode is brought to you by:


- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits


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#digitalmarketing #googleads #aiinmarketing


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