In this episode of Marketing Misfits, Tiffany Ivanovsky shares how she went from extreme couponing and MLM chaos to dominating TikTok Shop and running a live-selling empire. We get into her transition from LuLaRoe to launching her own boutique, how she leverages live video to build trust, and what it really takes to thrive on TikTok Shop today.
She unpacks her framework for running low-overhead, high-leverage businesses, and dives into real talk on cash flow, mindset, and why women in business need to stop waiting for permission. Whether you’re scaling a personal brand, launching a digital offer, or managing chaos with clarity, Tiffany’s story is a blueprint for sustainable success.
✅ You’ll Learn:
- How Tiffany bootstrapped her way to 8 figures
- Why she turned down $100K (and what happened next)
- How she thinks about debt, cash flow, and growth
- The mindset that helped her overcome major setbacks
- How to build a movement around authenticity and simplicity
This episode is packed with actionable insights, hard-earned lessons, and the type of transparency most gurus won’t share. Don’t miss it.
📚 Chapters
00:00 – Why 78-Year-Olds Still Sell
03:54 – From TV Fame to 8 Figures
08:11 – How a Pair of Jeans Went Viral
11:50 – Why I Turned Down $100K Deal
16:30 – What Makes Product Quality Click
20:25 – Managing Business Overload
24:12 – Tiffany’s Simple Marketing System
28:39 – Translating Offers Into an App
32:27 – Creator to CEO: The Transition
36:27 – Understanding Your Buyer’s Mindset
40:23 – Are Moms Still the Core Market?
44:42 – Going Viral and Running Out of Stock
48:29 – Google's Try-On Tech: Game Changer?
53:17 – Why Live Selling Works in the U.S.
57:49 – Tiffany’s Daily Success Habit
01:01:38 – Building Loyalty with Creators
01:14:50 – Final Thoughts + What’s Next
This episode is brought to you by:
- Sellerboard: https://sellerboard.com/misfits
- House of AMZ: Elevate your brand today at https://www.amazonseo.com/
- 8fig: Get 25% off 8fig off at https://8fig.co
- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/
- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits
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