What happens when you lose your money, your health, and almost your life — all at once? In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Ingrid Macher, a fitness entrepreneur and global influencer who went from being broke, overweight, and facing a near-death asthma attack… to losing 50 pounds in 90 days and building a multi-million-dollar wellness business serving millions worldwide. This is not a surface-level influencer story. Ingrid breaks down the exact mindset shift, health reset, and marketing strategy that changed everything — and why most people fail to grow an audience or business even when they have “followers.” If you care about organic growth, paid ads that actually work, audience building, fitness transformation, or monetizing influence, this episode delivers real lessons.
What You’ll Learn
- How Ingrid lost 50 pounds in 90 days and kept it off for 14 years
- The near-death moment that forced a complete life reset
- Why most people fail at weight loss and content creation
- How losing everything in the 2008 crash led to her biggest opportunity
- The real difference between followers and buyers
- Why you only need 1,000 raving fans to build a million-dollar business
- How Ingrid built massive reach organically on Facebook and beyond
- When to use paid ads — and why boosting organic winners works best
- How TikTok Shop is changing monetization right now
- Why knowing your avatar matters more than going viral
- The hidden opportunity in underserved markets (especially Spanish-speaking audiences)
- How fitness, family, faith, and finances all connect to long-term success
Chapters
00:00 Introduction
02:05 Guest Introduction: Ingrid Macher
08:09 Ingrid's Journey to America
10:54 Overcoming Challenges
13:31 The Turning Point
15:36 Transforming Health and Fitness
18:14 Maintaining Weight Loss
33:50 Becoming a Wellness Influencer
34:32 A Million Dollar Product Idea
36:04 Entering the Info Product Industry
37:09 Building a Social Media Presence
38:08 Organic Growth and Marketing Strategies
43:34 The Power of Community and Faith
48:05 Adapting to Social Media Changes
56:08 Final Thoughts and Reflections
Ingrid Macher Fitness entrepreneur, author (7 books), global wellness leader Instagram (English): @ingridmacherofficial About Marketing Misfits Marketing Misfits features real conversations with founders, operators, and creators who built businesses the hard way — through failure, pivots, and unconventional strategies.
This episode is brought to you by:
- Sellerboard: https://sellerboard.com/misfits
- House of AMZ: Elevate your brand today at https://www.amazonseo.com/
- 8fig: Get 25% off 8fig off at https://8fig.co
- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/
- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits
Hosted by Norm Farrar and Kevin King.
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