In this episode of Marketing Misfits, Marty Greif, a conversion rate optimization (CRO) expert, reveals the small website changes that drive massive sales. He shares the biggest mistakes killing conversions, the psychology behind buyer trust signals, and why most websites leave money on the table. Marty also discusses the real impact of AI on conversion rates, why phone numbers on websites matter more than you think, and the hidden factors that make customers leave without buying. If you're serious about boosting website performance, increasing sales, and building a site that actually converts, this episode is a must-watch!
Check out Marty Greif's site - https://sitetuners.com/
This episode is brought to you by:
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Timestamps
00:00 Introduction to Conversion Optimization
03:08 Importance of Website Design and User Experience
06:21 Marty Grief
07:21 Understanding Conversion Rate Optimization
10:50 Personalization and AI in Marketing
13:53 Quick Wins for Website Conversion
18:41 Psychology and Best Practices in Marketing
32:10 Encouraging Real Phone Numbers
34:20 Greedy Marketing Syndrome Explained
35:44 Understanding Your Audience
38:57 Progressive Disclosure in Marketing
46:42 Importance of Engagement Metrics
52:40 Low-Cost Tools for Small Businesses
59:20 Final Thoughts
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