The Art of Branding: Design, Packaging and Strategy for Impactful Brands | Kitty Lai

Unlock the secret sauce behind viral brands, and how much difference can extraordinary branding and packaging really make? Get ready for stories, strategies, and branding secrets you’ve never heard before! Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/

On this episode of Marketing Misfits, Norm and Kevin are joined by Kitty Lai, branding guru to global icons, to share real-world lessons in loyalty, trust, and what truly separates iconic brands from forgettable ones. From wild packaging experiments to luxury fashion houses and Amazon launches, dive deep into the customer experience, rebranding blunders, and packaging that creates real, memorable emotion.

Discover:

- The psychology of why we buy (even when we don’t know the brand!)

- How exceptional packaging drives word of mouth

- Mistakes brands make and how to fix them fast

- Tactics for rebranding and reaching new audiences

- Hands-on tips for building epic brand loyalty

Brand owners, e-comm sellers, and creatives: this is your masterclass in making packaging and branding your competitive edge! ⏰

Timestamps:

00:00 - Why Packaging Isn’t Just a Pretty Box

00:53 - Unboxing Branding: The Guitar Vodka Mystery

03:05 - Designing for Legends: From High Street to Apple

12:53 - Lessons from Ted Baker, TK Maxx, and Cath Kidston

19:13 - From Amazon Seller to Branding Mentor

22:15 - Branding Mistakes You Didn’t Know You’re Making

25:19 - The Emotional Science of Packaging

35:06 - When to Rebrand: How to Know It’s Time

48:33 - Packaging for Different Audiences: Brand House vs House of Brands

57:07 - Major Fails: Packaging and Brand Clarity

1:02:52 - Inspiration and Where Big Brands Begin Their Search

This episode is brought to you by:

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

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