Is your channel incentive program draining your budget or driving real growth? In this episode of The Mid-Marketers, Extu CMO Nichole Gunn and Marketing Manager Adam Dilbeck sit down with Extu’s VP of Sales, Scott Fristachi, to break down the surprisingly simple math behind self-funding channel reward programs. Scott shares real-world strategies for designing incentive programs that pay for themselves, including how to:
- Set smart growth goals
- Align budgets with business outcomes
- Use rewards to drive partner behavior and revenue
Whether you're managing manufacturer rebates, SPIFFs, or long-term loyalty programs, this episode lays out a better way to think about budgeting and ROI. Subscribe for more insights into channel marketing, partner engagement, and revenue-driving incentives. Learn more at https://extu.com
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