All Episodes

July 29, 2025 62 mins

Meta has gone all-in on artificial intelligence—and your ad strategy may never be the same. In this episode, we dive deep into what every business owner and marketer needs to know to thrive in this new AI-powered ad ecosystem. You’ll discover:

  • 🤖 How Meta’s AI actually works: From Advantage+ campaigns to auto-creative suggestions and audience targeting, get clarity on what’s automated.

  • 📈 Why performance is surging: Learn how Meta’s AI is delivering up to 22% better results—and what that means for your budget.

  • ⏱ The efficiency upside: See how agencies and small businesses alike are saving time while scaling smarter.

  • 🔒 What you shouldn’t outsource to AI: Understand where Meta’s systems fall short, including brand tone, creative nuance, and strategic insight.

  • ⚠️ The real risks of over-reliance: Hear cautionary tales of brands that leaned too far into AI—and how they course-corrected.

  • 🧠 A framework for smart oversight: Implement tiered review, guardrails, AI audits, and a decision matrix to retain human control where it matters most.

  • 📊 What to ask your agency: Get the 5 critical questions every client should ask to ensure your brand stays protected and profitable.

  • 🧬 Future trends to watch: From cross-platform AI optimization to AI-generated ad creatives and improved transparency tools.

💡 If you want to use Meta's AI advertising tools without losing your brand identity, this episode is your blueprint.

Subscribe now—and learn how to lead with strategy, execute with AI, and win in Meta’s evolving ad world.

Mark as Played

Advertise With Us

Popular Podcasts

CrimeLess: Hillbilly Heist

CrimeLess: Hillbilly Heist

It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.

Crime Junkie

Crime Junkie

Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.