What do you do when your MSP is technically successful - but you’re bored, burned out, or questioning whether you want to keep going?
In this episode, Michael Bakaic shares the honest story of how he hit a wall and what happened next. After years of grinding through service work that no longer energized him, Michael made the bold decision to pivot. He didn’t just tweak his offer; he rebuilt his entire business around what actually felt good to create, sell, and deliver.
We talk about:
- Why burnout is often a signal, not a failure
- The difference between fixing your business vs. reimagining it
- How simplifying his offer unlocked more freedom
- Why storytelling closes sales
We also dig into the surprising evolution of Michael’s lead magnet - a cybersecurity audit tool that became his most effective conversation starter. You’ll hear how he repositioned a technical feature into a multi-stage trust-building funnel MSPs can actually use.
If you’re an MSP who’s hit a plateau, or is just tired of white-knuckling your way through growth, this episode is a powerful reminder that you can build something that works for your clients and feeds your soul too. Learn more about Iceberg Cyber at https://www.icebergcyber.com/
----------------- Turn your MSP growth efforts into a sales machine! Learn more about the end-to-end sales training and development program from the experts at Feel-Good MSP. Learn more about Iceberg Cyber at https://www.icebergcyber.com
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#MSPSales #ManagedServices #MSPMarketing #TechSales #MSPCommunity #ITServices #ManagedIT #CloudServices #MSPServices #ITConsulting #MSPBusiness #ITSupport #TechSupport #CyberSecurity
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