SNL meets TMZ but for B2B marketing. Hosted by Tas Bober and Tim Davidson, Notorious B2B is where LinkedIn drama, marketing chaos, and corporate cringe get the airtime they deserve. We talk about the stuff no one else wants to say out loud: shady campaigns, unhinged posts, comment bait, teardown culture, and all the things making B2B feel more like reality TV. This is not thought leadership. This is Notorious B2B.
In Episode 28 of Notorious B2B, Tim and Tas are back on Zoom (boo) after Drive to debrief on all the B2B chaos (sort of) from event drama to brand growth that won’t quit. They kick things off by announcing their brand-new podcast The Marketer’s Exit, sharing why they launched it and what listeners can expect. Then it’s onto Drive highlights: the first-ever Notorious B2B live show, Harry Dry’s masterclass talk, a scavenger hunt gon...
In Episode 27 of Notorious B2B, Tim and Tas record their first in-person episode at Drive by Exit Five thanks to Dom Odoguardi (ask him why he quit his job), and the docket’s packed with interesting takes, data breaches, and some AI-fueled controversy.
First up: Neil Patel makes headlines at Inbound by refusing to share how he’s actually using Reddit for LLM visibility, literally answering “no comment” on stage. Then, another wave ...
Episode 25 of Notorious B2B is stacked with hot takes, and some savage career moves. First, Tim and Tas break down how Drift’s Salesforce integration was compromised, leading to widespread data theft that even pulled in Google Workspace accounts. Then it’s on to Databricks hitting a $100B valuation making it one of the most valuable startups on earth and why their 50% YoY revenue growth has investors piling in. The circle back sec...
In Episode 22 of Notorious B2B, Tim goes solo (yes, Tas took PTO like a weirdo) and unpacks one of the spiciest dockets yet.
First up: Two Sales tech giants Salesloft and Clari merge and one of their competitor: Gong turns it into a roast on Linkedin. Then, we look at Microsoft Teams’ surprising dominance over Slack (Which is sad), and the shocking pay ranges companies are offering for heavy-duty creative and strategy roles.
Also i...
In Episode 21 of Notorious B2B, Tim and Tas have a pretty light week in B2B...or did we?
First up: Astronomer’s viral Gwyneth Paltrow video. Is it a brilliant crisis PR pivot… or a tone-deaf distraction from a scandal? Then we dive into the loudest voices in B2B attribution and ask the big question: If your software actually solved the problem, wouldn’t every marketer be raving about it?
In this episode: • HockeyStack’s cold c...In Episode 20 of Notorious B2B, Tim and Tas unpack the messiest moments in tech and B2B this week, from shady ticket scams to a cold call claim that has all of LinkedIn dissecting B2B math.
What’s inside:
• Astronomer’s CEO officially resigns after viral Coldplay affair scandal and their official statement. • Warmly openly admits to price colluding? • Scale AI pulls job offer 3 days before start date, leaving new grad stranded...
In episode 19 of Notorious B2B, Tas gets “AI-ed” into a completely different person, twice. Then she and Tim spiral into the wildest stories in B2B this week: scams, shutdowns, and more. What’s inside: • Two podcasts supposedly AI-edit Tas’ face (badly) • Adam Robinson of RB2B replaces 40% of his employees with AI • Soham, the 5-job scammer, becomes a meme, and gets his own diss track • Another LinkedIn scraper caught and gets shu...
In Ep. 18 of Notorious B2B, Tas and Tim are back after a short break and so is the drama. From LinkedIn threats and AI-fueled phishing sites to a fake landing page targeting competitors, this episode might set off a few C&Ds.
What’s inside: • Coldplay frontman accidentally exposes a B2B CEO’s affair on a jumbotron • Lovable raises a $200M Series A at a $1.8B valuation — maybe the biggest ever • Meta poaches an Apple e...In Episode 17 of Notorious B2B, Tim joins from a mystery Montana location while Tas surprises Tim with the podcast’s first-ever music video by none other than the Sales Rapper of B2B, Ding Zheng. If you know, you know. But there's more:
- Expensify’s wild $40M product placement gamble and the B2B math to get 5x ROI
This week on Notorious B2B, we’re back in the B2B trenches.
First up: Builder.AI, the supposed AI unicorn that was actually powered by...700 humans? We are coming for AI's job! Then we unpack G2’s new paywall for badges. Good or bad idea?
Also in this episode:
Peep Laja joined us on Notorious B2B and held nothing back.
We covered:
Why the Clay vs Common Room drama blew up - and who actually started it
The real reason Peep gatekeeps Spryng (and why Exit Five got dragged for doing the same)
Our own mini Wynter-style rapid fire survey, where Peep gives his takes on LinkedIn trauma dumping, the comment-gating trend, hiring porn stars for B2B campaigns, Chris Walker's enlightenment ...
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