Teresa, Jax Bourbon Social: The Power Behind the Pour and MS
Teresa Eichner is more than the co-founder of Jax Bourbon Social—she’s the relentless force behind one of Jacksonville’s most impactful fundraising events for the National MS Society. After a sudden MS diagnosis in 2016, Teresa’s world shifted. But instead of retreating, she channeled her decades of experience in PR and politics into advocacy, community-building, and bold visibility.
In this raw, deeply honest conversation, Teresa opens up about the private cost of public recognition, the invisible weight of fatigue, and what it really means to be the “well-spoken face” of MS. We talk about her diagnosis story—one of the fastest we’ve heard on this show—and how it unexpectedly brought her full circle to the MS Society. She also shares what it’s like to carry her symptoms quietly through a packed, sold-out fundraiser… all while smiling, organizing, and holding a DeWalt fan like it’s her fourth child.
We also ask a harder question: do glamorized events risk minimizing the brutal reality of MS? Teresa doesn’t flinch. And neither do we.
Whether you’re here for bourbon, boldness, or the bare truth—this one stays with you.
🎟️ Learn more or support the mission:
https://www.jaxbourbonsocial.com/event-details
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