In this episode of The Referral Effect, host Paul Dulieu sits down with Matt Barry, founder and creative director of Blue Serif – the design and branding agency known as much for its warmth and curiosity as its creative brilliance.
From his roots in Ballymena and a globe-trotting childhood to founding one of the region’s most respected agencies, Matt shares how dyslexia, ambition, and family values shaped his journey. He explains why good branding goes far beyond a logo, how discovery and strategy underpin his work, and how trust and relationships – not quick wins – have powered Blue Serif’s growth through referrals.
We explore everything from rugby shirts to charity campaigns, and why the infamous ‘Blue Sheriff’ is more than just a nickname. If you care about branding, storytelling, networking or just want to hear a creative business journey told with honesty and humour, this one’s for you.
💼 Learn more at blueserif.co.uk 🧑🤝🧑 Want to network with professionals like Matt? Join us at EssexBusinessForum.com
Music from: https://uppbeat.io/t/simon-folwar/happy-days
License code: DZVHDQVSFDDGB0W8
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