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April 23, 2025 59 mins

Matt Robertson chats with the viral sensation, Cowboy Jon, AKA @Seedsandkeys2 on Instagram, who takes us on a wild ride through his experiences growing cannabis in Northern California's Emerald Triangle.

 

From his early days as a teenage weed enthusiast in upstate New York to becoming a major hemp farmer in Colorado, Cowboy Jon shares the incredible story of how a viral video changed his life overnight. Hear about Cowboy Jon's transition to the iconic cowboy persona, his foray into the world of THCA, and the challenges he faced navigating the legal landscape. Learn about his encounters with infamous figures like the Zodiac Killer and the hatchet-wielding hitchhiker, as well as the dangers of growing in the Emerald Triangle, including wildfires that threatened to destroy his crops. Cowboy Jon also provides insights into the hemp industry, its versatile applications, and the potential for small-scale farmers to make a name for themselves. 

 

Also in this episode:  

  • Cowboy Jon's Background and Early Life: Cowboy Jon shares his love for weed since his teenage years, growing up in upstate New York and later moving to Northern California's Emerald Triangle to grow cannabis.
  • Transition to Hemp Farming and CBD: Jon discusses his involvement in the large-scale hemp farm Cope CBD in Colorado, focusing on CBD, CBG, and the evolution of intoxicating cannabinoids like delta-8 and delta-10.
  • Introduction to THCA and Cowboys Reserve: Jon explains the rise of THCA, its legal status, and the process of decarboxylation. He introduces his Cowboys Reserve brand, a mix of Colorado hemp farms, and the testing procedures involved.
  • Viral Success and Social Media Strategy: Jon recounts the overnight viral success of his first video, which gained millions of views and thousands of followers, and how he leveraged this to grow his business.
  • Pot Mountain and Early Trimming Experiences: Jon shares his early experiences in the Emerald Triangle, including living out of his car, finding trimming work, and eventually starting his own grow operation.
  • Encounters with Infamous Figures and Wild Stories: Jon recounts his encounters with figures like the Zodiac Killer and Kai the Hatchet Wielding Hitchhiker, including the story of Kai offering psychedelics to John's trimmers.
  • Challenges and Risks of Growing in Northern California: Jon discusses the constant threat of wildfires, the need for vigilance, and the impact of these natural disasters on the cannabis community in the Emerald Triangle.

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Matt Robertson is a visionary artist who has made a significant mark in the glass art world with his unique matte-finished caricature sculptures, each reflecting pivotal moments from his life. His playful spirit shines through in his whimsical glass ani

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