What does it really take to lead with strength and humanity? In this episode of The SAFE Leader Podcast, Mark McBride-Wright is joined by Urs Koenig, UN and NATO peacekeeper, ultra-endurance athlete, executive coach, and bestselling author of Radical Humility. Urs shares his powerful philosophy of being tough on results and tender on people, drawing on deeply personal stories from the battlefield, the boardroom, and the racecourse. With raw honesty and hard-won wisdom, he unpacks why humility is not weakness but a competitive edge, and how psychological safety, vulnerability, and meaningful feedback are the true markers of bold leadership.
From rejoining the military after 22 years to racing 3000 miles across America, Urs reflects on the leadership lessons that shaped his approach to high-stakes environments. He challenges common misconceptions about humility, explores the emotional power of sharing stories, and lays out practical tools for building trust and empowering teams. Whether you’re leading a company, a team, or just yourself, this conversation is a must-listen for anyone who wants to lead with courage, clarity and compassion.
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