Join Scott as he unpacks the remarkable growth of Tiege Hanley with founder Kelly Thornton.
From initial struggles to becoming a powerhouse in men's skincare, Kelly shares invaluable insights into building a consumer brand on Amazon.
Learn how Tiege Hanley leveraged YouTube for content-driven growth, simplified its product offerings, and mastered omnichannel expansion, including significant penetration into European markets.
They delve into the challenges of scaling internationally, navigating digital marketing shifts, and maintaining brand integrity across platforms. Kelly also shares his perspective on the future of brand building, emphasizing long-term vision over short-term gains.
Episode Notes:
00:15 - Kelley Thornton Introduction
01:44 - Building a Scalable Brand
04:00 - The Genesis of Tiege Hanley
05:14 - Overcoming Early Challenges
07:23 - Content-Led Approach
11:00 - Content Creation Strategy
12:25 - Navigating Digital Marketing Challenges
14:10 - Amazon as a Sales Channel
18:27 - Overcoming Business Plateaus
21:57 - International Market Expansion
23:01 - Surviving the Aggregator Wave
27:00 - The Importance of Early Amazon Presence
LinkedIn: linkedin.com/in/kelleythornton-ceo-tiege-hanley
Website: www.tiege.com
Related Post: How To Find Amazon Sellers as an Agency Using SmartScout
LinkedIn: linkedin.com/in/scott-needham-a8b39813
Instagram: @smartestseller
YouTube: www.youtube.com/@smartestamazonseller2371
Newsletter: https://www.smartscout.com/newsletter-sign-up
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