Discover the challenges large brands face on the Amazon marketplace and how to navigate this complex landscape with Scott and Aaron Conant, Co-Founder & Chief Digital Strategist at BWG Connect.
Aaron shares his journey from corporate executive to building BWG Connect, a key platform for networking and sharing knowledge. Learn how peer-to-peer learning is crucial for overcoming operational hurdles, finding trusted service providers, and adapting traditional business models for Amazon.
This episode tackles critical issues affecting brand profitability on Amazon, including rising costs, tariffs, and the growing impact of retail media networks. Aaron also offers insights on how AI tools can boost profitability and explores the debate around Amazon's role as a sales channel versus a marketing powerhouse.
Episode Notes:
02:22 - Aaron Conant Introduction
01:10 - The Genesis of BWG Connect
03:09 - The Dynamics of Networking and Knowledge Sharing
05:43 - Challenges Faced by Large Brands on Amazon
08:51 - The Role of Retail Media and Advertising Technology
17:02 - Navigating Profitability and Unit Economics
21:39 - The Impact of PE and VC Money on Tech Industry
22:11 - BWG Connect as a Resource for Brands and Agencies
Related Post: Why Amazon Vendors Feel Ignored and What They Can Do About It
How to Reach Aaron:
LinkedIn: linkedin.com/in/aaronconant
Email: aaron@bwgconnect.com
Scott’s Links:
LinkedIn: linkedin.com/in/scott-needham-a8b39813
Instagram: @smartestseller
YouTube: www.youtube.com/@smartestamazonseller2371
Newsletter: https://www.smartscout.com/newsletter-sign-up
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.