Discover the underutilized potential of Amazon Carrier Central for enhanced shipment trackability, effective management, and avoiding costly delays, especially during peak times such as Prime Day. Tyler Allgaier, Founder & CEO of Pitted Labs, breaks down how live loads directly at fulfillment facilities can be a game-changer for your operations.
But that's not all – Scott and Tyler dive deep into Amazon bundling strategies, exploring how recent policy updates impact consumable categories and how creating unique offers can give you a competitive edge. Learn how smart bundling can significantly increase your AOV, thereby reducing the percentage impact of FBA fees, much like Costco’s successful model. Tyler also shares insights on using virtual bundles as a low-risk way to test market demand. Plus, get tips on navigating D2C shipping and direct carrier negotiations in light of changing postal service rates.
Episode Notes:
00:22 - Tyler Allgaier Introduction
02:20 - Background and Origins of the Carrier Central
03:32 - The Importance of Carrier Central: Practical Advice
09:07 - Amazon’s Bundle Policy Updates
13:19 - The Benefits and Strategy of Bundling on Amazon
14:29 - Types of Bundles and Customer Behavior Insights
16:00 - Bundling Tactics: Operational Considerations and Virtual Bundles
20:11 - Catalog Expansion vs. Profit Optimization Through Bundling
21:31 - Innovative Bundling: Cross-Brand Collaborations
23:47 - Trends in Logistics and the Role of Direct Carrier Relationships
26:52 - Tyler Allgaier Future Plans and Final Thoughts
Related Post: How to Leverage Amazon A+ Content for Brand Building
How to Reach Tyler:
LinkedIn: linkedin.com/in/tylerallgaier
Website: pittedlabs.com | pittedlogistics.com
Scott’s Links:
LinkedIn: linkedin.com/in/scott-needham-a8b39813
Instagram: @smartestseller
YouTube: www.youtube.com/@smartestamazonseller2371
Newsletter: https://www.smartscout.com/newsletter-sign-up
Blog: https://www.smartscout.com/blog
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