Justin Willhite, Senior Influencer Marketing Manager at Twitch and Owner and Principal Talent at CommQuest, shares invaluable insights from his journey from YouTube creator to running a successful video production studio. Discover why "dark social media" is transforming marketing strategies, how brands can create genuinely shareable content, and the delicate balance between leveraging AI tools and maintaining authentic connections with audiences. Also, don't miss Justin's predictions on where video marketing is headed and how to stay ahead of the curve!
Episode Notes:
00:22 - Justin Willhite Introduction
01:52 - Justin Willhite Background and Industry Experience
05:18 - What is dark social media?
07:30 - Starting a Video Production Company & Working with Brands
10:18 - The Social Media Content Playbook for Brands
13:52 - Creating Viral and Engaging Product Content
19:35 - The AI Revolution in Video Marketing
21:10 - Implications of AI for Content Creators and Marketers
27:45 - Favorite AI Tools and Practical Tips
29:50 - UGC Strategies: In-House vs. Outsourced Creator Content
Related Post: How To Be a Trusted Seller on Amazon
How to Reach Justin:
LinkedIn: linkedin.com/in/justinwillhite | linkedin.com/company/commquestofficial/
Scott’s Links:
LinkedIn: linkedin.com/in/scott-needham-a8b39813
Instagram: @smartestseller
YouTube: www.youtube.com/@smartestamazonseller2371
Newsletter: https://www.smartscout.com/newsletter-sign-up
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