Kicking off with a surprising connection through pickleball that led to discovering shared passions in e-commerce innovation, Scott sits with Andrew Smith, founder of Swapt and former Klaviyo engineer, about building smarter tools for Amazon sellers.
Andrew shares his journey from working at IBM and Oracle to witnessing rapid growth at Klaviyo, which shaped his understanding of what marketplace sellers truly need.
They dive into how Swapt is helping Amazon-native brands drive customer engagement and reviews through one-time use QR codes, while staying fully compliant with Amazon’s strict policies.
With a successful case study generating $100K in sales and 500 reviews in three months, this episode is packed with insights for CPG, beauty, and supplement brands looking to boost performance and build direct customer relationships without risking their margins.
Episode Notes:
00:19 - Andrew Smith Introduction
01:52 - Andrew’s Background
02:23 - Scaling at Klaviyo and E-commerce Ecosystem Insights
05:39 - Data, Email Marketing, and the Amazon Challenge
08:59 - The Impact of Recent E-commerce Headwinds
09:52 - The Genesis and Evolution of Swapt
13:16 - Discovering the Amazon Brand Opportunity
19:57 - Technical Innovations and Results
20:38 - Navigating Amazon Compliance and Risk
25:00 - Who Should Use Swapt?
27:05 - Getting Started with Swapt
Related Post: Top 10 Tennis Racket Brands on Amazon
How to Reach Andrew:
LinkedIn: linkedin.com/in/andrewsm1th
Website: https://swqr.link/
Scott’s Links:
LinkedIn: linkedin.com/in/scott-needham-a8b39813
Instagram: @smartestseller
YouTube: www.youtube.com/@smartestamazonseller2371
Newsletter: https://www.smartscout.com/newsletter-sign-up
Blog: https://www.smartscout.com/blog
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