The Smokeless Word
Dive deep into transformation, collaboration, and decision-making that drives real change with BAT’s Chief Corporate Officer, Kingsley Wheaton, and his guests. In each episode, we engage in candid, no-holds-barred discussions with guests from diverse walks of life - from BAT insiders to thought-leaders beyond. Expect frank, informed, insightful, and at times, humorous discussions that encourage you to think differently, challenge your assumptions, and inspire fresh thinking on how to achieve meaningful and durable change. In 2024, BAT launched Omni™ to spark genuine conversation about building a Smokeless World. The Smokeless Word is part of that initiative, providing a platform for open dialogue and transformative ideas. Download Omni™: https://www.asmokelessworld.com/gb/en DISCLAIMER Intended for regulators, scientists, policymakers, investors, public health bodies and associated media outlets only. Not intended for US audiences or product promotion. Nicotine is addictive and not risk free. Any reduced risk or reduced harm references are based on the weight of the evidence, and are made in comparison to cigarettes assuming a complete switch from smoking.
Episodes
In the debut episode of The Smokeless Word, BAT’s Chief Corporate Officer, Kingsley Wheaton, welcomes Rory Sutherland, Vice Chairman of Ogilvy. Together, they explore why businesses fear costs yet overlook missed opportunities, how electric cars could have become more prevalent sooner if governments had attempted to ban them, and Rory’s personal journey with vaping, including why he’s ...
In the second episode of The Smokeless Word, we go behind the brand with Valerie Mras, Senior Vice President of Vapor Brands at Reynolds American. With 17 years of experience, Valerie provides sharp, real-world insight into leading responsibly and driving transformation in a dynamic industry. Together, they explore the power of purposeful marketing, the realities of leading through change, and how established brands can remain rele...
In the third episode of The Smokeless Word, we explore a range of topics, from public health policy and harm reduction to political agendas, with Reem Ibrahim, Communications Officer at the Institute of Economic Affairs (IEA). Reem is a familiar face on our TV screens where she eloquently debates societal issues that impact us all. The episode examines smart regulation, freedom of choice, and why policy should be driven by evidence...
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