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August 21, 2025 51 mins

USL Deputy CEO and Chief Real Estate Officer Justin Papadakis reveals how the league is in talks with over 70 cities in the USA about building new soccer stadiums and bringing new clubs to communities across the country.

Takeaways

There's real momentum in the USL. The USL's approach to stadium development is unique. City partnerships are crucial for stadium financing. Stadiums are seen as community assets by cities. The fan experience is central to stadium design. Financing stadiums involves complex political and economic factors. The scale of stadium projects varies across USL. New stadiums can significantly increase revenue for clubs. Media presentation is vital for attracting viewers. Investor interest in USL is growing rapidly.

Chapters

00:00 Introduction to USL Stadium Developments 02:48 The Unique USL Approach to Stadium Building 05:51 City Partnerships and Economic Impact 09:10 Fan Experience and Entertainment Districts 12:00 Financing and Municipal Support for Stadiums 14:51 The Scale of Stadium Projects in USL 17:58 The Economics of Soccer Venues 20:55 Revenue Streams and Future Growth 24:00 Media Presentation and Broadcast Quality 26:50 Regional Development and Market Trends 30:06 Investor Interest in USL 32:58 The Future of Soccer in America

 

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