February 25, 2025 • 7 mins
Most business owners are feeling it—the constant pressure to post, engage, and chase trends while still running a business. Social media has become a full-time job, and burnout is at an all-time high. But here’s the truth: social media should work for your business, not the other way around.
In this episode, I break down why social media burnout happens and, more importantly, how to make content creation sustainable without draining your energy. No fluff, no outdated advice—just real, actionable strategies to help you take back control of your time and still see results.
What’s Causing Social Media Burnout?
🚨 The content grind never stops—businesses feel forced to post constantly just to stay visible.
🚨 Algorithm anxiety is real—one day your posts perform great, the next… crickets.
🚨 The pressure to be everywhere—Instagram, TikTok, LinkedIn, YouTube—it’s exhausting.
🚨 Social media feels like a full-time job—and most business owners don’t have hours a day for it.
📊 A 2024 Hootsuite report found that 53% of business owners say social media is their most time-consuming marketing task, and 47% are considering scaling back because it’s too much.
The Fix: Smarter, Sustainable Social Media Strategies
🔥 1. Simplify Your Social Strategy
→ Focus on 1-2 platforms where your audience actually hangs out.
→ Example: B2B? Stick to LinkedIn & Instagram. Local service-based business? Facebook & Instagram.
🔥 2. Batch & Repurpose Content
→ Batch create content weekly or monthly to save time.
→ Repurpose: Turn one blog into Instagram slides, break a video into reels, transform a LinkedIn post into tweets.
🔥 3. Set Boundaries with Social Media
→ Define time limits (decide how much time you actually want to spend).
→ Turn off notifications—social media shouldn’t control your day.
→ Stick to relevant content—post with intention, not out of obligation.
🔥 4. Focus on Connection, Not Just Sales
→ Social media isn’t a sales pitch. Share behind-the-scenes moments, quick wins, and helpful tips.
→ Build engagement first—trust leads to conversions.
🔥 5. Quality Over Quantity
→ You don’t need to post daily. Three solid posts a week beat seven mediocre ones.
→ Post when you have something valuable to say, not just to stay in the feed.
Final Takeaways
✅ Celebrate small wins—engagement, new connections, DMs from potential clients.
✅ Get help—whether it’s outsourcing, hiring a VA, or using AI tools.
✅ Growth comes in seasons—not every month has to be a huge growth month.
Most importantly, social media is just one part of your business. You’re allowed to step back, take breaks, and focus on what moves the needle.
Connect With Me
📌 Instagram: @wheeler_marketing_agency
📌 Website: wheeler.marketing
💬 Ready to get serious about your social media strategy? DM me or visit my website to chat about your business! 🚀
🎧 Know a business owner feeling burnt out? Share this episode with them—let’s normalize not burning ourselves out for content.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:05):
welcome to the social media reality check
the show that cuts through the noise
and brings you real
actionable social media strategies that really work
I'm your host Danielle Wheeler
and with over 15 years of experience
managing social media for business
I'm here to share what's actually moving the needle
no fluff no outdated tactics
practical strategies you can implement today
(00:26):
hey everyone
welcome back to the social media reality check
and today we're diving into something
I know so many business owners are feeling right now
and that's social media burnout
and listen I get it
running a business is already a lot
and then on top of that you're expected to be what
a full time content creator
post consistently stay relevant
chase trends and keep engagement up
(00:48):
it's like when did social media become a second job
on top of running a business
here's the thing though
burnout doesn't just drain your energy
it makes you question
why you're even doing this in the first place
and that's not the vibe
so today we're flipping the script
we're going to talk about why business owners
are burning out on social media
and more importantly
(01:09):
how to make content creation sustainable
without it sucking up all your time and energy
because you should be running your business
not running yourself into the ground
trying to keep up with the algorithm
and don't worry this isn't going to be the usual
just take a break kind of advice
we're diving deep and by the end of this episode
(01:30):
you'll have actual strategies
you can use to take back that control
so let's get into it let's start with the why
because burnout isn't just about working too hard
it's about the effort you're putting in
not matching the results that you're getting
and when you're a business owner
that's beyond frustrating
here's what's really causing social media burnout
(01:52):
for businesses No. 1
the content grind never stops
it feels like
social media rewards businesses that post constantly
and yeah showing up is important
but if you're forcing out content just to stay visible
it's only a matter of time before you're exhausted
and uninspired No. 2
algorithm anxiety is real
(02:14):
one week your posts are doing great
the next crickets
and when you're running a business
you don't have time to play detective
and figure out what's the algorithm wants from you
each and every day No. 3
feeling like you have to be everywhere Instagram
TikTok LinkedIn
YouTube if you're trying to do it all
(02:35):
you're going to burn out
not every platform is meant for every business
but the pressure to be everywhere is so real
No. 4 social media feels like a full time job
and let's be honest it basically is
the strategy the content creation
the engagement it's overwhelming
and most business owners
don't have hours a day to dedicate to it
(02:57):
if any of this is hitting home
just know you're not alone
a 2024 report from Hootsuite
found that 53% of business owners
feel social media is their most time consuming
marketing task and 47% are considering scaling back
because it's just too much work
but instead of quitting all together
(03:18):
let's make it work for you
okay here's how
tip No. 1 and this is big
simplify your social media strategy
here's the deal you don't need to be on every platform
instead of stretching yourself thin
focus on one to two platforms
where your audience actually hangs out
for example if you're a b to B business
(03:39):
try LinkedIn and Instagram
ecommerce try Instagram and TikTok
if you're a local service based business
do Facebook and Instagram
pick your platforms and ignore the rest
I promise you're not going to be missing out
alright tip No. 2
batch and repurpose content
instead of creating new content every single day
(04:01):
try this step 1
batch create set aside one day
a week or month to plan and create multiple posts
it's easier
faster and keeps you from scrambling last minute
step 2 repurpose everything you have
a blog post great
break it into Instagram Carousel slides
a long LinkedIn post chop it up into tweets
(04:22):
a video pull out 10 second clips for reels
the goal here is to work smarter
not harder alright
tip 3 is to set boundaries with social media
it should work for your business
not the other way around so let's set some rules
No. 1 your time limits
decide
how much time you actually wanna spend on social media
each day notifications
(04:43):
turn them off
you don't need to be glued to your phone 24 7
and then off limit topics
not everything needs to be shared
keep your business content focused and aligned
with what you want to be known for
tip 4 focus on connection
not just sales
one of the biggest mistakes I see is businesses
(05:05):
treating social media like a non stop sales pitch
your audience doesn't wanna be sold to 24 7
they want to connect
relate and trust you before they buy
so instead of buy now post all the time
mix in those behind the scene content moments
stories about your business journey
quick wins or tips that make your audiences life easier
(05:28):
trust me
this is what builds engagement and then conversions
tip five quality over quantity
okay you don't need to post every day to stay relevant
it's better to post three really solid posts a week
than seven mediocre ones take the pressure off
post when you have something valuable to say
(05:50):
not just because you feel like you have to
alright let's wrap this up with some final takeaways
to make sure social media actually works for you
instead of draining you No.1
celebrate the small wins a post got great engagement
a DM from a potential client
that's progress No. 2
get help if you can whether it's hiring a VA
(06:13):
outsourcing content or using AI tools
delegate what you don't need to be doing yourself
No.3 understand that growth comes in seasons
not every month has to be a huge growth month
some months the goal is just to maintain
and that's okay most importantly
remember
that social media is just a part of your business
(06:36):
not the whole thing you're allowed to step back
take breaks and focus on what actually moves the needle
that's a wrap
on today's episode of the Social Media Reality Check
if this resonated with you
I'd love to hear your thoughts
shoot me a DM over on Instagram
and let me know one thing you're changing
to make social media easier on yourself
(06:59):
and hey if you know
another business owner
who's feeling totally over it with social media
send this episode their way
and let's normalize
not burning ourselves out for content
thanks for listening
and I will catch you guys all next week
remember social media doesn't have to be complicated
it just has to be real until next time
(07:19):
this is Danielle Wheeler
reminding you to keep it authentic
keep it strategic
and always get your social media reality check
welcome to the social media reality check
the show that cuts through the noise
and brings you real
actionable social media strategies that really work
I'm your host Danielle Wheeler
and with over 15 years of experience
managing social media for business
I'm here to share what's actually moving the needle
no fluff no outdated tactics
practical strategies you can implement today
(00:26):
hey everyone
welcome back to the social media reality check
and today we're diving into something
I know so many business owners are feeling right now
and that's social media burnout
and listen I get it
running a business is already a lot
and then on top of that you're expected to be what
a full time content creator
post consistently stay relevant
chase trends and keep engagement up
(00:48):
it's like when did social media become a second job
on top of running a business
here's the thing though
burnout doesn't just drain your energy
it makes you question
why you're even doing this in the first place
and that's not the vibe
so today we're flipping the script
we're going to talk about why business owners
are burning out on social media
and more importantly
(01:09):
how to make content creation sustainable
without it sucking up all your time and energy
because you should be running your business
not running yourself into the ground
trying to keep up with the algorithm
and don't worry this isn't going to be the usual
just take a break kind of advice
we're diving deep and by the end of this episode
(01:30):
you'll have actual strategies
you can use to take back that control
so let's get into it let's start with the why
because burnout isn't just about working too hard
it's about the effort you're putting in
not matching the results that you're getting
and when you're a business owner
that's beyond frustrating
here's what's really causing social media burnout
(01:52):
for businesses No. 1
the content grind never stops
it feels like
social media rewards businesses that post constantly
and yeah showing up is important
but if you're forcing out content just to stay visible
it's only a matter of time before you're exhausted
and uninspired No. 2
algorithm anxiety is real
(02:14):
one week your posts are doing great
the next crickets
and when you're running a business
you don't have time to play detective
and figure out what's the algorithm wants from you
each and every day No. 3
feeling like you have to be everywhere Instagram
TikTok LinkedIn
YouTube if you're trying to do it all
(02:35):
you're going to burn out
not every platform is meant for every business
but the pressure to be everywhere is so real
No. 4 social media feels like a full time job
and let's be honest it basically is
the strategy the content creation
the engagement it's overwhelming
and most business owners
don't have hours a day to dedicate to it
(02:57):
if any of this is hitting home
just know you're not alone
a 2024 report from Hootsuite
found that 53% of business owners
feel social media is their most time consuming
marketing task and 47% are considering scaling back
because it's just too much work
but instead of quitting all together
(03:18):
let's make it work for you
okay here's how
tip No. 1 and this is big
simplify your social media strategy
here's the deal you don't need to be on every platform
instead of stretching yourself thin
focus on one to two platforms
where your audience actually hangs out
for example if you're a b to B business
(03:39):
try LinkedIn and Instagram
ecommerce try Instagram and TikTok
if you're a local service based business
do Facebook and Instagram
pick your platforms and ignore the rest
I promise you're not going to be missing out
alright tip No. 2
batch and repurpose content
instead of creating new content every single day
(04:01):
try this step 1
batch create set aside one day
a week or month to plan and create multiple posts
it's easier
faster and keeps you from scrambling last minute
step 2 repurpose everything you have
a blog post great
break it into Instagram Carousel slides
a long LinkedIn post chop it up into tweets
(04:22):
a video pull out 10 second clips for reels
the goal here is to work smarter
not harder alright
tip 3 is to set boundaries with social media
it should work for your business
not the other way around so let's set some rules
No. 1 your time limits
decide
how much time you actually wanna spend on social media
each day notifications
(04:43):
turn them off
you don't need to be glued to your phone 24 7
and then off limit topics
not everything needs to be shared
keep your business content focused and aligned
with what you want to be known for
tip 4 focus on connection
not just sales
one of the biggest mistakes I see is businesses
(05:05):
treating social media like a non stop sales pitch
your audience doesn't wanna be sold to 24 7
they want to connect
relate and trust you before they buy
so instead of buy now post all the time
mix in those behind the scene content moments
stories about your business journey
quick wins or tips that make your audiences life easier
(05:28):
trust me
this is what builds engagement and then conversions
tip five quality over quantity
okay you don't need to post every day to stay relevant
it's better to post three really solid posts a week
than seven mediocre ones take the pressure off
post when you have something valuable to say
(05:50):
not just because you feel like you have to
alright let's wrap this up with some final takeaways
to make sure social media actually works for you
instead of draining you No.1
celebrate the small wins a post got great engagement
a DM from a potential client
that's progress No. 2
get help if you can whether it's hiring a VA
(06:13):
outsourcing content or using AI tools
delegate what you don't need to be doing yourself
No.3 understand that growth comes in seasons
not every month has to be a huge growth month
some months the goal is just to maintain
and that's okay most importantly
remember
that social media is just a part of your business
(06:36):
not the whole thing you're allowed to step back
take breaks and focus on what actually moves the needle
that's a wrap
on today's episode of the Social Media Reality Check
if this resonated with you
I'd love to hear your thoughts
shoot me a DM over on Instagram
and let me know one thing you're changing
to make social media easier on yourself
(06:59):
and hey if you know
another business owner
who's feeling totally over it with social media
send this episode their way
and let's normalize
not burning ourselves out for content
thanks for listening
and I will catch you guys all next week
remember social media doesn't have to be complicated
it just has to be real until next time
(07:19):
this is Danielle Wheeler
reminding you to keep it authentic
keep it strategic
and always get your social media reality check
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