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June 6, 2024 36 mins

Back in 2008, Kathryn Petralia and her founding team had a vision. To use technology to give small businesses the funding tools they need to grow and scale their companies. 

A few months later, Kabbage was born. The platform quickly evolved and grew to not just provide loans to SMEs, but a full suite of cash management solutions for founders and entrepreneurs. 

In this episode, we break down:

  • The process for validating the business idea behind Kabbage
  • The road to product-market fit 
  • The lessons Kathryn learnt from dealing with investors 
  • Key insights on building an early-stage startup team
  • Balancing the intense work every entrepreneur faces with their personal life 
  • Advice on every facet of the entrepreneurial journey

Tune in as Kathryn shares the trials and tribulations of building Kabbage – from its humble roots providing small business loans to eBay users to raising over $2.5B in funding and getting acquired by American Express.

Find Altar on LinkedIn.  Subscribe to our Newsletter.  Check out our library of entrepreneurial resources. Contact Us to talk about your startup. Let us know what you thought of Kathryn’s episode.   Follow Kathryn on LinkedIn.  

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