A few years ago, Atul saw an inefficiency in the way insurance products were sold in India.
Calling on his two decades of Fintech experience and expertise, he set out to solve it with his company, Scripbox.
Atul had to take a lot of time and effort to educate the market that their money would be safe. As people at the time weren’t used to digital banking or transferring money online.
To achieve this, his core priorities when it came to customer relationships were transparency and honesty.
And it paid off. He was able to convince customers that their money would be safe with Scripbox – changing the market’s behaviours and ultimately finding success.
Fast forward to today, and Scripbox has evolved to become India’s leading digital wealth management platform, raising over $34M in the process and is in the top 1% of companies in his market for customer satisfaction.
Moreover, Scripbox has been recognised by LinkedIn as the second most influential financial services brand in the world and has won numerous awards such as Financial Express’ Best Bank Award.
In this episode, we break down the following:
- The process for validating the business idea behind Scripbox
- The road to product-market fit
- The lessons Atul learnt from dealing with investors
- Key insights on building an early-stage startup team
- Balancing the intense work every entrepreneur faces with their personal life
- Advice on every facet of the entrepreneurial journey
Tune in as Atul shares his journey building Scripbox, as well as the insights that come from a 20-year career in entrepreneurship.
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