Join us as we delve into the key differences between lead generation and conversion strategies in B2B and B2C businesses. We discuss how understanding the unique characteristics of each target audience, their respective buyer journeys, and the nuances of messaging and content is crucial for success.
Opeoluwa Adekoya (Growth Marketer, Lykdat Tech) inkedin.com/in/opeoluwa-adekoya
Joel Ozue (Digital & Growth Marketing Specialist) linkedin.com/in/joelozue
Dan Ewah (Co-founder/CEO, WITTY) linkedin.com/in/danewah
Samuel Adedeji (Head of Product, Fountain Pay)
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