He fled a revolution at four years old. Lost everything. Rebuilt from scratch. Today, Armin Ossatian runs one of the most trusted IT support firms in the country.
This episode of Success or Excuses is about more than business it’s about pressure, resilience, and what it really takes to lead when the stakes are personal.
James Fleming sits down with Armin for an honest, no-filter conversation about starting over in a new country, building a business from nothing, and the toll leadership can take when you never truly switch off.
Armin didn’t set out to be an entrepreneur. But after years of watching poor service frustrate customers, he made a choice: if no one else would do it better, he would.
No investors. No shortcuts. Just relentless work, powerful relationships, and a quiet promise to show up every single time.
This isn’t a story about IT. It’s a story about integrity, grit, and the mindset it takes to build something that lasts even when the odds are against you.
Key moments include:
✔️ What fleeing Iran and starting school without English taught Armin about survival ✔️ Why he turned down a safe life in teaching, Germany, and the military — and stayed in Scotland ✔️ The power of relationships in business (and what most people get wrong about networking) ✔️ The weight of leadership and why burnout creeps in without warning ✔️ The truth about growing a business when you refuse to lower your standards ✔️ Letting go of control: the hardest lesson in building a team ✔️ Why trust and responsiveness became the foundations of Dico IT ✔️ How to build a business where people want to recommend you ✔️ Why Armin still finds it hard to switch off and what needs to change ✔️ What legacy really looks like when you’re building it from the ground up
Subscribe to Success or Excuses for real, raw conversations with leaders who built on courage — not comfort.
Follow James Fleming:
LinkedIn → https://www.linkedin.com/in/jamesflemingtpwtd
Success or Excuses Instagram → https://www.instagram.com/successorexcusespodcast?igsh=OW51MzlrazkwMXc%3D&utm_source=qr
YouTube → https://www.youtube.com/@SuccessorExcusesPodcast
Website → https://thepowerwithintraining.com/
Follow Armin Ossatian:
LinkedIn → https://www.linkedin.com/in/armin-o-1617b178/
Website → https://dycoit.co.uk/
Email → ao@dycoit.co.uk
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