The Successful Lead-Generating Coaches Show

Just celebrated my 38th birthday and wanted to share 38 hard-won lessons that transformed my business and life. From protecting your energy as your most valuable currency to why you can't outwork poor positioning, these insights could save you years of struggle.

Key Takeaways:

• Your energy > your time
• Clarity beats hustle every time
• Don't ...

Scaling ads with a broken funnel = filling a bathtub with the drain open. Learn when to scale vs pause your Facebook campaigns.

Key Metrics:

• Live events: 20%+ conversion, <$12 cost per lead
• Evergreen: 30%+ conversion, <$5 cost per lead
• Your EPL should be 2x your cost per lead minimum

What You'll Learn: ✅ Funnel capacity assessmen...

Struggling with Facebook ads? The problem might not be your targeting or creative—it's your landing page. Arfan shares a client case study where simple landing page changes increased ROAS from 1.5X to 2X+ without touching the ads.

Key Topics:

• 3 landing page conversion killers
• Mobile optimization mistakes
• How to audit your conversion rates

Your audience is telling you exactly what's wrong with your ads through their reactions—but most coaches miss these critical signals.

Key Takeaways:

• Love reactions = deep resonance (the goal)
• Haha reactions = sarcasm (messaging mismatch)
• Angry reactions = budget killer (pause immediately)
• Target 2.5%+ CTR, 1%+ ...

Why Your Funnels Convert at 15% Instead of 40%

Tired of low-converting funnels? The problem isn't your offer—it's that you're speaking to the wrong awareness level. Only 3% of your audience is ready to buy NOW.

Learn the 5 levels that separate struggling coaches from those scaling consistently:

• Completely Unaware (need empathy & stories)
• Problem Aware (want understa...

Stop guessing your Facebook ad budget! In this episode, I break down the exact formula for determining how much to spend on ads based on your program price, conversion rates, and profit goals.

Key Takeaways:

• Real client example: $1 ad spend = $2.45 return consistently
• Under $5 cost per lead = serious scaling potential
• Why program price impac...

Tired of the organic content hamster wheel? This episode reveals why most coaches approach Facebook ads wrong—and the strategic framework that actually works.

Key Points: 

• Why boosting posts kills your results
• The $47 course test that changed everything • How to start with $5/day and scale strategically 
• The 6-12 audience rule for consistent leads

Ready to stop trading time for leads? Book your free strategy call:  ...

Are you wondering if Facebook ads actually work for coaches? You're not alone. Many coaches struggle with this question, especially after trying ads without seeing results.

In this episode, I reveal why some coaches see massive success while others waste thousands with nothing to show for it.

Key Takeaways: • Why most coaches fail with Facebook ads (it's not what you think) • The crucial difference between successful and unsuccessf...

Discover how AI is transforming Facebook ads for coaches! Arfan reveals why your best-performing ads eventually decline (audience saturation) and how AI analysis can identify messaging gaps between ads and landing pages. Learn the game-changing "three-bucket creative strategy" that helped one client scale from $1.5K to $75K in ad spend while maintaining performance. Grow your email list consistently—your most valuable business asse...

Been ghosted or disappointed by a marketing agency? In this episode, Arfan shares how coaches can overcome agency trauma and take control of their Facebook ads strategy.

Key takeaways:

• Understand basic metrics (aim for 1.8%+ clickthrough rate) to spot red flags early
• Build accountability systems with regular check-ins and clear KPIs
• Start sm...

In this episode, Arfan shares insights from managing multiple six-figure ad campaigns in March. He breaks down how to determine if your marketing is truly effective and why so many coaching businesses struggle with their ads.

Key points:

• Low click-through rates (below 1%) indicate weak copy and messaging
• Cold audiences need different approaches than your warm organic au...

In this episode, Arfan breaks down the crucial decision every coach faces: should you learn Facebook ads yourself or outsource to an expert?

Discover:

• When it makes sense to DIY your Facebook ads
• The real cost of figuring out ads yourself
• How to spot good ads managers (and avoid bad ones)
• Why understanding ad met...

In this episode, Arfan Husain breaks down why measuring true ROI is essential for coaches looking to scale their business with Facebook ads. He explains:

- Why tracking beyond Facebook's 7-day attribution window is crucial

- How to measure ROI across different offer types (low, mid, and high-ticket)

- The importance of understanding your customer journey through multiple touchpoints

- Practical tips for implementing effective track...

Facebook Ads Update & What's Working Now

In this episode, Arfan shares key insights on Facebook advertising strategies for coaches in 2025. After returning from a Texas trip, he breaks down three critical elements currently driving success in Facebook ads:

1. Creative & Messaging Evolution

• Importance of clear audience identification in ad copy

🎙️ Fresh from James Wedmore's Business By Design conference, Arfan Husain shares crucial insights on why coaches abandon Facebook ads and how to succeed instead.

Key Points:

• Common challenges with Facebook's constantly changing interface
• Why technical overwhelm stops coaches from scaling
• The importance of combining organic and paid strategi...

Key Highlights:

• Expert discussion on DISC behavioral assessment
• Understanding leadership and communication styles
• Applying self-awareness tools in personal and professional life

DISC Style Breakdown:

• Dominant (D): Goal-focused, control-oriented
• Influencing (I): People-orien...

Episode Highlights:

• Learn the strategic approach to converting leads using Facebook ads
• Discover live launch tactics for coaching businesses
• Understand lead generation and conversion strategies

Key Insights:

1. Live Launches Trump Evergreen Ads

• Start advertising 7-10 days before event
• Read more