Esports World Cup's Faisal Bin Homran takes us inside Saudi Arabia's esports ambitions

Faisal Bin Homran, Chief Product Officer at the Esports World Cup Foundation, is at the forefront of a growing esports movement in Saudi Arabia and globally. In the ever-evolving world of gaming, Saudi Arabia is emerging as a major player, actively positioning itself as a global hub for esports. This ambition is making waves worldwide, driven by a strategy backed by none other than His Royal Highness, the Crown Prince - an avid gamer himself. 

Faisal joins hosts Hanaa Almoaibed and Lucien Zeigler on the TWENTY30 for an exclusive conversation about his work overseeing what is now the world's largest esports tournament held annually in Riyadh: the Esports World Cup, which runs from July to August in 2025. With a prize pool of $70m and millions globally expected to tune in or visit to watch live, the Kingdom is betting big on the new sector. 

In the conversation with the TWENTY30, Faisal dives into the intricate ecosystem of organizations driving Saudi Arabia's esports goals. The Esports World Cup Foundation manages the global tournament and brand, while the Saudi Esports Federation handles local tournaments and talent development. Investment and infrastructure are supported by entities like the Public Investment Fund (PIF) and its subsidiaries focused on game development and esports operations. Together, they form a cohesive unit, aligning efforts to establish Saudi Arabia as a center for gaming and esports. integrating consumers and investors into this exciting ecosystem. By hosting diverse events, including the growing Esports World Cup, they aim to convert casual audiences into dedicated esports fans. These efforts are supported by a thriving network of local and international partners, ensuring that every event is a holistic celebration of gaming culture.

The hosts also ask Faisal about the real-world logistics of hosting the Esports World Cup. Organizing an event of this magnitude is no small feat. Faisal emphasized the importance of meticulous planning and execution, beginning a year in advance. With numerous tournaments, stages, and arenas to manage, the challenge is substantial.

After the interview with Faisal bin Homran, hosts Lucien and Hanaa catch up on some of the latest news, including some interesting stories from the recent Haj, Saudi big cats in DC, an expectation-breaking performance from the Saudi economy to start 2025, and much more. 

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